Dual Acting Floral Additive to Reduce Shrink and Labor Dollars

Anyone that has had a vase of flowers sitting on their counter for a few days has noticed the unpleasant and unsightly build-up. The water in our vases at home or flower buckets in floral departments collect dust and organisms from the air. Also, the flower's leaves and stems may begin to decompose after being submerged. While this is a natural process, it is still not an attractive look for customers, can be malodorous, is unhealthy for the flowers, and requires labor hours for cleaning. That is where a good quality water additive comes in handy.

Keeping Fresh Cut Flowers Longer

When cut flowers are on display in a bucket in your floral department, the water naturally becomes murky due to a variety of environmental factors. If the build-up in the bucket goes unattended, it can impede the flower's ability to draw water up through its stem. It goes without saying that ultimately, flowers without adequate water supply will wilt and die faster.

A floral additive, which includes an antimicrobial agent and a floral nutrient, will reduce the organic build-up and give all species of cut flowers a healthy boost. Reducing the shrink margins in a floral department is one of the biggest challenges facing florists. All species of cut flowers will benefit from this type of dual treatment and stay fresher for longer.

Keeping the Floral Department Looking and Smelling Fresh

The slime that can build up in floral department cut flower buckets is entirely natural and is not at all a health risk to humans. However, it is unattractive and can start to smell bad. When customers browse through your fresh flower selection, you want everything looking and smelling its best.

A floral additive, like FloraFresh, specially formulated to keep your display buckets free of slime and build-up, will deliver a more pleasing experience for your customer. Also, the additional nutrients extend the life of the flowers after purchase creating customer trust.

Labor Hours Spent with Customers Instead of Bucket Cleaners

On the topic of customer trust, there is probably nothing more frustrating from a consumer perspective than poor service. The time that your floral department employees spend changing and cleaning flower buckets is valuable. Ideally, that time should be spent on the floor engaging with customers and working on enticing displays. An all in one water treatment with flower nutrient and antimicrobial allows for greater efficiency in the floral department. It will eliminate the need for flower feeding and time-consuming bucket scrubbing. Your customers will appreciate that prompt service is available, and your employees will appreciate less dirty work. 

Chemstar's Florafresh is an excellent example of a dual-acting antimicrobial flower nourisher. Ideal for grocery floral departments, independent florist shops, and wholesale floral distributors, their Proprietary delivery system ensures that the safe and accurate concentration of the solution is delivered every time. For a real-world example of how the product has worked for a large US retailer, contact Chemstar today to receive a copy of their latest case study.

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