Dual Acting Floral Additive to Reduce Shrink and Labor Dollars
Anyone that has had a vase of flowers sitting on their counter
for a few days has noticed the unpleasant and unsightly build-up. The water in
our vases at home or flower buckets in floral departments collect dust and
organisms from the air. Also, the flower's leaves and stems may begin to
decompose after being submerged. While this is a natural process, it is still
not an attractive look for customers, can be malodorous, is unhealthy for the
flowers, and requires labor hours for cleaning. That is where a good quality
water additive comes in handy.
Keeping Fresh Cut Flowers Longer
When cut flowers are on display in a bucket in your floral
department, the water naturally becomes murky due to a variety of environmental
factors. If the build-up in the bucket goes unattended, it can impede the
flower's ability to draw water up through its stem. It goes without saying that
ultimately, flowers without adequate water supply will wilt and die faster.
A floral additive,
which includes an antimicrobial agent and a floral nutrient, will reduce the
organic build-up and give all species of cut flowers a healthy boost. Reducing the shrink margins in a floral department is one
of the biggest challenges facing florists. All species of cut flowers will
benefit from this type of dual treatment and stay fresher for longer.
Keeping the Floral Department Looking
and Smelling Fresh
The slime that can build up in floral department cut flower
buckets is entirely natural and is not at all a health risk to humans. However,
it is unattractive and can start to smell bad. When customers browse through
your fresh flower selection, you want everything looking and smelling its best.
A floral additive, like FloraFresh, specially formulated to keep
your display buckets free of slime and build-up, will deliver a more pleasing
experience for your customer. Also, the additional nutrients extend the life of
the flowers after purchase creating customer trust.
Labor Hours Spent with Customers
Instead of Bucket Cleaners
On the topic of customer trust, there is probably nothing more
frustrating from a consumer perspective than poor service. The time that your
floral department employees spend changing and cleaning flower buckets is
valuable. Ideally, that time should be spent on the floor engaging with
customers and working on enticing displays. An all in one water treatment with
flower nutrient and antimicrobial allows for greater efficiency in the floral
department. It will eliminate the need for flower feeding and time-consuming
bucket scrubbing. Your customers will appreciate that prompt service is
available, and your employees will appreciate less dirty work.
Chemstar's Florafresh is an
excellent example of a dual-acting antimicrobial flower nourisher. Ideal for
grocery floral departments, independent florist shops, and wholesale floral
distributors, their Proprietary delivery system ensures that the safe and
accurate concentration of the solution is delivered every time. For a
real-world example of how the product has worked for a large US retailer, contact Chemstar today to
receive a copy of their latest case study.
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